MAX Award Entry Form

MAX Award Entry

The MAX Award (Marketing Award for Excellence) honors outstanding new products, new services or new ways to market that have been developed or launched by Georgia-based companies in 2006. Your entry will be judged on the following criteria:

1. Innovation
      •How is your entry cutting edge?
      •How was your strategy and positioning a departure from the norm?
      •How has your entry pioneered a new market or restructured an existing one?

2. Marketing
      •How is it supported by great marketing?
      •Describe any innovative marketing techniques used.

3. Success
      •What evidence is there that your innovation has staying power and will be a financial success?
      •How will it enhance the consumer's life, improve the business person's efficiency, or work
       for the general good of society?

In your entry, briefly address each of the above criteria for your new product, new service or marketing innovation. A typical entry is 2 to 3 pages long. Any printed pieces about your entry would be helpful to our judges. There is an entry fee of $100. All of the proceeds from the entry fees will be used to support an Outstanding Minority Marketing Student Scholarship fund. The deadline to receive entries is December 14, 2006. Late entries are accepted until noon December 21, 2006 with a late entry fee of $150. (Please note: the University is closed December 25-January 1).

Company Name:	____________________________________________________________________

Company Address:	____________________________________________________________________

	____________________________________________________________________

Product/Service Name:	____________________________________________________________________

Contact Person/Title:	____________________________________________________________________

Email:	____________________________________________________________________

Phone Number:	____________________________________________________________________

Fax Number:	____________________________________________________________________

Team members responsible for development of product/service (if applicable)

__________________________________________________________________________________________________

__________________________________________________________________________________________________

Please mail your entry form, a check payable to Georgia State University Foundation, and all additional information and materials to Georgia State University, J. Mack Robinson College of Business, Department of Marketing, P.O. Box 3991, Atlanta, GA 30302-3991
(to deliver/courier/overnight: 35 Broad Street, Suite 1300, Atlanta, GA 30303).
For more information, please call 404.651.2740, fax 404.651.4198, e-mail maxawards@gsu.edu or visit our website at www.maxawards.com.