Sample Field Study Companies
and Project Descriptions
1. Emerald Software Group: Specializes in providing
applied business process, management software solutions
for human capital and workforce management.
Project Description: Services needed will be in the areas
of competitive analysis, price modeling, market penetration
and development strategies. "A love of, and fascination
with business in general, and the technology sector, specifically
- education, and interest in international business and
IP would be of particular interest."
2. Low Country Barbecue Restaurant: A Southern barbecue
restaurant opened in April 2007 to serve as a prototype
for franchising.
Project Description: Develop a grassroots marketing plan
for their store and implementing it with the employees of
the company. Retail Marketing background preferably in food
service, but not mandatory.
3. Intellectual Capital Consulting: Focuses on assisting
companies with revenue growth by determining which business
metrics affect revenue. By understanding these drivers,
executives know where to spend valuable resources, where
it matters most to the customer.
Project Description: Non- Provided
4. Sneaky Sunday LLC: An online media destination
for recommending the best clubs restaurants and bars in
over 90 cities world wide.
Project Description: Building out the video capabilities
of the site via www.sneakysunday.tv.
5. Chainalytics LLC: Specializes in providing leading
companies advanced analytical services to improve supply
chain performance. Specializing in the application of advanced
decision sciences, Chainalytics supports improved strategic,
tactical and operational decision-making in the areas of
supply chain strategy, transportation, planning and inventory
planning.
Project Description: Project Elevate- Interested in creating
a program that will make their products appeal to upper
level executives in organizations. Success rate is closely
related to ability to accomplish this.
6. VC South: A holding company that creates operates
and then sells B2B tech-based companies with rapid growth
potential.
Project Description: Help needed with marketing and planning.
7. e-Balance Inc: An online virtual firm that specializes
in reconciling checking accounts.
Project Description: Prospective student will be responsible
for building the business from the ground up (i.e. business
plan, marketing plan etc. carefully planning how the financial
investment should be utilized, recommending a business structure,
reporting to a Board, etc.)
8. Cosmetic & Laser Specialists: Started as a
medical training service for emerging markets or for baby-boomers
interested in retaining health and vigor not available at
local doctors.
Project Description: Formalize regional business plan,
Develop strategy for collectively persuading regional Doctors
(FP, OB, Int. Med) to cooperate rather than compete for
cosmetic business expansion plans to solicit investor capital.
9. AAR Corp: AAR provides a wide range of products
and value-added services for the aviation/aerospace industry.
They purchase, sell and lease a wide variety of new, used
and overhauled aviation products.
Project Description: The PMA Division of AAR is in the
process of developing an internal ales force. Area of interest
includes developing a marketing analysis for aftermarket
aircraft parts. Prospective student should have the ability
to solicit information from various sources, identify opportunities
and threats and build a marketing plan to assure success.
10. Kudzu Interactive: While experts at POS integration,
Kudzu's greatest strength is in making online initiatives
a success. Kudzu has worked closely with industry leading
experts to make online ordering experience positive for
the customer and more profitable for the restaurant.
Project Description: Assist to develop customer service
department processes and documentation. Provides customer
service to select restaurant, assist to build online menus,
including graphic design, Trouble shoot technical issues,
and telesales to franchises.
