And the 2008 MAX Grand Award Goes to. . . UPS!
STEEM and InterfaceFLOR Are Also MAX Award Winners
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February 29, 2008 - (ATLANTA, GA) - Organizers of the 16th Annual Marketing Awards for Excellence (MAX Awards) today announced UPS' Delivery Intercept as the Grand Winner. Presented by Georgia State University's Robinson College of Business Department of Marketing and Atlanta Business Chronicle, the MAX Awards are Georgia's most prestigious marketing awards event and honor innovation, great marketing and the success of Georgia businesses.
UPS is the world's largest package delivery company and a leading global provider of specialized transportation and logistics services. Unveiled as the industry's only Web-enabled package interception service, Delivery Intercept gives UPS customers more flexibility and control by enabling shippers to intercept and reroute packages before they're delivered. In addition to UPS as Grand Winner, there were two winners: STEEM for the ScoutParents program and InterfaceFLOR for the ReEntry®2.0/RePriseTM Collection. Winners were chosen from a group of finalists selected by the Georgia State University Marketing RoundTable, which comprises senior marketing executives from many of Atlanta's top companies.
- UPS - Delivery Intercept -- video>>
 Winners
- STEEM - ScoutParents Program -- video>>
- InterfaceFLOR - ReEntry®2.0/RePriseTM Collection -- video>>
Finalists
- Aerosol Specialties - Aerosol Spray Pen -- video>>
- CheckFree - Web RXP -- video>>
- Equifax - InterConnect ®Direct/APPRO -- video>>
- Inviro Medical Devices - InviroSTRIPE® -- video>>
- Kennickell Print & Global Marketing - Direct Mail Program -- video>>
- Kimberly-Clark Health Care - InteguSeal Microbial Skin Sealant -- video>>
- Spunlogic and InterContinental Hotels Group - Crowne Plaza's Second Life Island -- video>>
"The MAX Awards winners are selected for developing creative and innovative marketing solutions that provide significant value to the targeted consumer," said Ken Bernhardt, Regents Professor of Marketing and Assistant Dean for Corporate Relations at the J. Mack Robinson College of Business at Georgia State University. "Most importantly, the three winners listened to their target consumer and recognized a true need or problem within the marketplace. Utilizing out-of-the-box thinking, exemplary communication and solid execution, each winner demonstrates how product and service innovation can lead to tremendous success."
The winners were presented MAX Awards at the annual awards breakfast held today at the Georgia Aquarium. The keynote speaker at the event was James McCaffrey, Executive Vice President, Operations and Strategy, and Chief Strategy Officer for Turner Broadcasting System Inc.
Also announced during the breakfast ceremony were this year's recipients of the 2008 GSU Marketing RoundTable Outstanding Minority Marketing Student Scholarship:
- Michael C. Johnson, Master of Business Administration student, who will graduate in May 2009
- Alexis Nieves, currently a marketing manager for the Office of Executive Programs at the J. Mack Robinson College of Business at Georgia State University and Master of Science in Marketing student, who will graduate in 2009
- Janet A. Smith, currently a field marketing manager of culture and entertainment for Red Bull Energy Drink North America and Master of Science in Marketing student, who will graduate in 2008
About the MAX Awards
The annual Marketing Award for Excellence (MAX) recognizes the creative genius of marketers and marketing in Georgia. Sponsored by Georgia State University's J. Mack Robinson College of Business Department of Marketing and Atlanta Business Chronicle, the MAX Awards program is considered the most prestigious marketing awards event in Georgia. The award honors the best in new products, services and marketing innovations. Nominations are open to Georgia-based companies or company divisions for products, services or marketing innovations developed in a designated calendar year.
Information on how to participate in the 2008-2009 MAX Awards program >>
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The largest business school in the South and part of a major research institution, the J. Mack Robinson College of Business at Georgia State University is located in Atlanta, an epicenter of business and a gateway to the world. With programs on four continents and students from 150 countries, the College is both worldwide and world class. Its part-time MBA program is ranked number five in the nation and has been in the top 10 for 13 consecutive years. The College has 200 faculty, 7,400 students and 65,000 alumni. Noted for an emphasis on educating leaders, the Robinson College and Georgia State have produced more of Georgia's top executives with graduate degrees than any other school in the nation.
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