MAX Award - Marketing Award for Excellence

2004 MAX Award Winners & Finalists

view clip >>	Grand Winner: Interface Inc. Interface, Inc. was the Grand Winner for its modular floor covering, a single product marketed through its residential division as InterfaceFLOR and its commercial division as the i2 Collection. The company used a combination of marketing tools to expand in both the commercial and residential markets including development of two new distribution channels, innovative use of the web to make it easy for customers to buy, and creative use of product demonstrations. Judges also noted Interface, Inc.'s recycling program and "green marketing."
view clip >>	Winner: Georgia-Pacific (for enMotion Automated Touchless Towel System)
view clip >>	Winner: American Honda Motor Company (for the Honda HRX Lawn Mower)
view clip >>	Finalist: Active8media (for Image Search Technology)
view clip >>	Finalist: BellSouth/darkGrey (for BellSouth Fast Access DSL Lite)
view clip >>	Finalist: Delta Air Lines (for Delta Direct)
view clip >>	Finalist: Georgia-Pacific (for its Innovation Institute)
view clip >>	Finalist: Roper Scientific (for Cascade Camera)
view clip >>	Finalist: United Parcel Service (for its UPS On-Call Pickup)

2004 MAX Awards keynote
speaker, Peter Schwarzenbauer, CEO, Porsche Cars North America
view video (34:00) >>

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MAX Award Criteria

Presented by
Georgia State University
Robinson College of Business
Department of Marketing
and the Atlanta Business Chronicle.