The Center for Business and Industrial Marketing was established in 1996 to provide a unique forum to research and explore the progressive world of business-to-business, or "B2B," marketing. The center uses this research to:

• build a stronger link between marketing theory and practice;
• Strengthen marketing education for present and future corporate leaders; and
• Identify and disseminate exemplary "best business marketing policies and practices."

Currently, the Center's efforts are focused on four key topics: marketing stategies and operations, buying strategies and operations, channels of distribution, and transportation and logistics. The Center is affiliated with the Institute for the Study of Business Markets (ISBM) of Penn State University.

The Executive Director of the Center for Business and Industrial Marketing is Dr. Wesley Johnston, CBIM RoundTable Professor of Marketing at Georgia State University.  Dr. Johnston joined the GSU faculty in 1991.  Dr. Johnston was previously on the faculties of the University of Southern California and Ohio State University, and he has been a visiting professor at institutions around the world.  Dr. Johnston is also the editor of the Journal of Business and Industrial Marketing.

Managing Director of the Center is Dr. Atul Parvatiyar. Dr. Parvatiyar was previously on the faculty of Emory University.  He holds Ph.D. from the Indian Institute of Managment.  He is currently developing a Global Customer Management Forum as part of the CBIM programs. The first meeting of the GCM Forum was February 5-6, 2002.

Director of Planning and Programs and Adjunct Professor of Marketing for the Center is Dr. Larry Marquit.  Dr. Marquit was previously the Vice President of Human Resources for Neutrogena Corporation.  He holds a doctorate in behavioral sciences from Syracuse University.

For more information about Center for Business and Industrial Marketing, contact the Department of Marketing at (404) 413-7650, fax (404) 413-7699.