State of Business Magazine, Spring 2008
  vol. XX no. 1
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Spring 2008 Contents
Dean's Letter
Russian Revival
Going Virtual
Beijing Image
From East To West
On Top, Down Under
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Departments
The Pulse
In the News
Faces
First Person
Rajeev Reports
As I See It
State of Business Information

On Top, Down Under: What I've Learned...

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State: Where did you find your leadership team?

Blount: I knew I wanted Australians in key positions, but that was difficult to come by because few people in country had experience with such a large enterprise. Also, I was the ugly American, so I didn’t want to bring in people that I knew from AT&T. I found many of the senior team who were native Australians working offshore for big, multinational companies. The remainder were recruited from other large companies in Australia or were promoted from the ranks of enlightened managers within Telstra.

State: Can you talk about the days leading up to the launching of the initial public offering?

Blount: We launched Telstra as a public company on November 17, 1997, over five years after I arrived in Australia. My senior team and I were involved in a worldwide road show for three weeks, traveling the globe to sell the shares of the company in this initial public offering (IPO). The unions realized that this was their point of maximum leverage, and it therefore authorized a nationwide strike. I knew it was serious. If the union struck, then the government might call in the military to run the vital telecommunications infrastructure of Telstra. But I refused to be held hostage to the union. We went forward with the launch, and in November 1997, Telstra became the largest IPO in the year. It was three times oversubscribed at its first offering.

More than 87 percent of the workers crossed picket lines on the first day of the strike, and by the next day, more than 90 percent were back on the job. As for the other 10 percent, I had just identified people that we really did not need.

State: What made the workers side with the company?

Blount: The senior leadership team and I had set about on a multiyear effort years earlier to win the hearts and minds of our employees. They understood the need for change. All of my direct reports and I met with workers one day a week primarily to listen to their concerns and to explain the necessity of massive change within the company. The company had 5,000 work locations throughout Australia with 93,000 people, and I do believe that we were able to hold face-to-face discussions with the vast majority of these within a five-year period. We also retrained employees we no longer needed and helped them find positions with the competition. Instead of guaranteed lifetime employment, we gave them something better, guaranteed lifetime employability.

State: How do you measure your success at Telstra?

Blount: Well, there are both quantifiable measures and qualitative ones I would point to. Financially, the company that I left in 1999 was far superior to the one I inherited late in 1991. The number of employees went down from 93,000 in 1991 to 52,480 in 1999. The shareholder value or market capitalization of the company went from $24B to $111.4B over this same period, so the shareholders enjoyed great financial success. The profit after tax rose from $1.24B in 1991 to $3.49B in 1999, while the return on equity rose from 14.0 percent to 29.9 percent. Also, we measured carefully, each year, the overall employee satisfaction, and between 1991 and 1997, these measures rose dramatically to all-time highs as well. From a qualitative point of view, I left Australia with a great feeling of satisfaction since I left behind a strong company with great senior leaders as well as great leadership at every management level. Finally, the company was generally recognized by the public, the media, and the government as a world-class one.

State: You coauthored a book about your lessons learned in Australia called Managing in Australia. What are the biggest lessons you learned?

Blount: One, listen to your intuition when making big decisions. Two, know that there is life after whatever you’re doing now. And, three, realize that you can overcome almost any obstacle, whether it’s a 14-hour flight, working in a foreign country, or finding your way through a different system of government.

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